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Brand to Space, Delivered

"Transforming brand stories into places people want to experience."

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Ann Karolin Thueland Portrait

What we do

We translate brand into built environments across hospitality, retail and residential, from the first idea to handover. That means a clear story, simple standards, the right materials, and a delivery plan that works in the real world. We can design or lead the designers, run the work, or lead the team that does.

Where we add value

  • Define design strategy & standards the team can execute

  • Lead designers and partners to land the intent in space

  • Orchestrate people and process — prototype → pilot → rollout

  • Manage budgets and timelines, optimise OPEX

Working with us

Listen, analyse, distil, design the system, oversee delivery, iterate. We provide steady governance — documenting decisions, aligning stakeholders, surfacing risks early and keeping approvals moving. Commercial discipline — ROI models, supplier comparisons and straightforward reporting.

Led by Certified Designer and former Head of Global Marketing Ann Thueland, who bridges brand, design intent and delivery, with extensive experience across global brand/CI rollouts and multi-site renovations, delivered as an owner-developer and programme lead.


Operating internationally: UK/EU • UAE • Singapore • US 

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